The French used to advertise wine with all sorts of references to silkiness, smoothness, femininity and occasionally sexuality. That is of course before they were effectively banned from even mentioning it in their own Press......nowadays we're lucky if we see a moody shot of a lonely glass of wine with some "vague" tagline... "Merlot... soft and sophisticated" or "Les Vins de Bourgogne.... Simply Classic (or Classique!)"
The Americans seem to have taken a more "in-your-face" type approach. Strong male characters who manage to be a weird hybrid of confidence, arrogance, humour and vaguely annoying....
I wonder how many times they had to re-shoot him catching the bottle as he gets into the Limo....
And then the Aussies - well, as we have seen, they're a pretty blunt bunch of people as we saw before.....
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