Wine from the Dead?

As Importers we get lots of unsolicited emails from producers looking for representation. Some are of interest, some not - and some bizarre. We got an email this morning from an Australian winery called "Gaelic Cemetery Wines" - honestly......

http://www.gaelic-cemeterywines.com/

d'Arenberg's iconic Dead Arm Shiraz is obviously one of Australia's top wines. However, call me old fashioned, but I'm not sure if a whole winery dedicated to a Graveyard is the best idea in terms of marketing..............Irish and Dead - now that's a novel idea!

And yes, the image is from their website!